Category Archives: Ad Serving

When It Comes To Ad Tech, There's Often No Right Answer

When It Comes To Ad Tech, There’s Often No Right Answer

Confused about the growing eco-system of marketing technologies and how they impact your business? Don’t worry, you’re not alone. By now you are at least considering, if not already testing, how DSP’s, DMP’s, dynamic creative optimization, attribution, tag management, and … Continue reading

Posted in Ad Serving, Analytics, Consolidation, Data Driven, Datanomics, Digital Marketing Operations, DMP, DSP, Emerging Media, Marketing Operations, Mobile | Tagged , , , | 1 Comment
Tag, You're It

Tag, You’re It

When it comes to digital marketing measurement, tags make the world go ’round. The number of tags deployed on marketers’ websites has been increasing faster than the policies in place to manage the flow of data and the applications to … Continue reading

Posted in Ad Serving, Analytics, Datanomics, Metrics & measurement | Tagged , , | Leave a comment
Dear Marketers, You Have an Attribution Problem

Dear Marketers, You Have an Attribution Problem

Hey direct marketers – guess what – you have an attribution problem. You may not realize it yet, but if you are running campaigns in multiple digital marketing channels like search, display, affiliate marketing, and comparison shopping engines, you are … Continue reading

Posted in Ad Serving, Agencies, Data Driven, Datanomics, Metrics & measurement, Modeling | Tagged , , , | 5 Comments
I Track Therefore I Am - Resolving Discrepancies

I Track Therefore I Am – Resolving Discrepancies

File Under “It’s About Freakin’ Time”! Thank you IAB for taking a step towards automating one of the mundane tasks that should not exist in our industry any longer!Hopefully it is not a witch hunt to try and pin discrepancies … Continue reading

Posted in Ad Serving, Data Driven, Metrics & measurement | Tagged , , , | 3 Comments
Throwning Down The Mobile 3rd Party Ad Serving Gauntlet

Throwning Down The Mobile 3rd Party Ad Serving Gauntlet

In a move that will surely help to further propel mobile display advertising, OMD, Omnicom’s media buying agency, has officially become the first [influential] agency to mandate that mobile publishers accept 3rd party ad serving tags and bill off of … Continue reading

Posted in Ad Serving, Agencies, Data Driven, Datanomics, Metrics & measurement, Mobile | Tagged , , , , , , , | 2 Comments
Buyer & Seller Collaboration "The Pool" Aims To Create New Online Video Standards

Buyer & Seller Collaboration "The Pool" Aims To Create New Online Video Standards

I could not agree more that the industry needs a new video standard. Amen to that. I interact with enough senior agency folks to know that we all want a new standard. So I’m not quite sure how the new … Continue reading

Posted in Ad Serving, Digital Video, Emerging Media, Interoperability, Metrics & measurement, Standards, Trends, TV | Tagged , , , | Leave a comment
"E" For Efficiency ... Well, One Day We'll Get There

"E" For Efficiency … Well, One Day We'll Get There

For years the digital media industry has been plagued by the ironic amount of paper pushing and inefficiency that should not exist in a “digital” industry. From the RFP process, to planning, to billing reconciliation, we have had an exhorbinant … Continue reading

Posted in Ad Serving, Agencies, Datanomics, Standards, The Marketing Industry, Trends | Tagged , , , | 2 Comments