Category Archives: Analytics

Big data leaders have data driven DNA

McKinsey published this great study on how big data impacts the perofmrnace of marketing along the customer journey. There's one slide I found particularly impactful, which shows the difference in revenue and EBITDA between "big data leaders" vs the rest … Continue reading

Posted in Analytics, Big Data, Digital Marketing Operations, Digital Transformation, Leadership, Marketing Operations, Metrics & measurement, Trends | Tagged , , | Leave a comment
Not All Data is

Not All Data is “Big Data”

Big data is all the rage today – and for good reason. Gleaning actionable insights from the disparate fire hoses of unstructured data presents an enormous opportunity — for businesses, technology enablers and consultants alike. However, not all data is big data. in … Continue reading

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A Push Toward Social Media ROI

A Push Toward Social Media ROI

As social media budgets continue to rise, demands from the C-suite to prove the value of these investments are intensifying. Executives do intuitively understand that direct consumer relationships are valuable, and they are patiently, albeit eagerly, awaiting the ability of … Continue reading

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Asking The Tough Questions

Asking The Tough Questions

Sometimes the holidays provide just enough breathing room to think about important issues that you may not ordinarily have the time to deal with during the normal course of the rat race. Here are a few of the tough questions … Continue reading

Posted in Analytics, Data Driven, DMP, DSP, Marketing Operations, Metrics & measurement, Modeling | Tagged , , , , | Leave a comment
When It Comes To Ad Tech, There's Often No Right Answer

When It Comes To Ad Tech, There’s Often No Right Answer

Confused about the growing eco-system of marketing technologies and how they impact your business? Don’t worry, you’re not alone. By now you are at least considering, if not already testing, how DSP’s, DMP’s, dynamic creative optimization, attribution, tag management, and … Continue reading

Posted in Ad Serving, Analytics, Consolidation, Data Driven, Datanomics, Digital Marketing Operations, DMP, DSP, Emerging Media, Marketing Operations, Mobile | Tagged , , , | 1 Comment
Operating in Real Time: How Far Away Are We?

Operating in Real Time: How Far Away Are We?

Until recently, companies have accepted the premise that predicting the future was more important and/or practical than reacting to the present. The time lag between gathering data, developing actionable insights and implementation in the market was too long to create … Continue reading

Posted in Analytics, Data Driven, Datanomics, Digital Marketing Operations, Leadership, Trends | Tagged , , , , | Leave a comment
Proxy Metric Ghettos

Proxy Metric Ghettos

The digital marketing industry has insidiously trained itself to believe in marketing stories painted through the lens of proxy metrics. To a degree this is no different than any other medium. On the other hand, our digital world is rife … Continue reading

Posted in Agencies, Analytics, Brands, Client/Agency Therapy, Data Driven, Metrics & measurement, The Marketing Industry | Tagged , , , , | Leave a comment