Category Archives: Search

Facebook Graph Search and the Power of Discoverability

Facebook Graph Search and the Power of Discoverability

The rollout of Facebook's Graph Search is significant on several levels. Google has become the powerhouse that it is because of the power of discoverability. Facebook has earned its way into consumers' hearts (and media share) under a different value … Continue reading

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Join Me at Search Marketing Expo - The Future of Search

Join Me at Search Marketing Expo – The Future of Search

I'll be moderating a panel at SMX East on the Future of Search – Search + Social. Search Marketing Expo is one of the largest search conferences int he industry. I'm honored to have been asked to moderate a panel … Continue reading

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Content Is More Than King - Content is Currency

Content Is More Than King – Content is Currency

Most people don’t realize that I started my career in the music industry. Prior to my ventures in the digital marketing industry, I founded and managed a couple of independent labels and also ran a division of one of the … Continue reading

Posted in Content, Search, Social Media | Tagged , , , , | 9 Comments
Where Digital Marketing Is Heading in 2010

Where Digital Marketing Is Heading in 2010

At the risk of sounding cliche, welcome to a new decade of marketing. Indeed it is an exciting time to be a marketer. The past decade may prove to be the most pivotal ever in terms of the changes in … Continue reading

Posted in Augmented Reality, Data Driven, Data Portability, Emerging Media, Marketing Links, Mobile, Round Up, Search, Social Media, The Marketing Industry, Trends | Tagged , | 1 Comment
Google AdWords Builder & GoogleTV CORE Integration

Google AdWords Builder & GoogleTV CORE Integration

Another week – another slough of progressive announcements from the industry leading giant. Google made two announcements this week, one focused for small businesses and one focused on large agencies. Honing in on the huge market of small businesses that … Continue reading

Posted in Datanomics, Interoperability, Metrics & measurement, Search, The Marketing Industry, Trends, TV | Tagged , , , , | Leave a comment
YouTube, The New Search Powerhouse?

YouTube, The New Search Powerhouse?

It was no surprise to see AdAge today run a piece about YouTube’s potential as a search powerhouse. In August, YouTube’s search volume surpassed that of Yahoo, the number two search engine – that’s search volume – actual search queries … Continue reading

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OMMA Global NY Panel: "Competing With Search"?

OMMA Global NY Panel: "Competing With Search"?

I moderated a panel at the OMMA Global conference today titled “Competing With Search”, which I thought from day 1 was an interesting title, but somewhat of a misnomer for any conversation relating to digital media. I knew then that … Continue reading

Posted in Ad Serving, Agencies, Behavioral Targeting, Content, Data Driven, Datanomics, Digital Entertainment, Digital Video, Events, Metrics & measurement, Search, Social Media, The Marketing Industry, Trends | Tagged | 1 Comment