Category Archives: Standards

In The Beginning, There Were GRPs

In The Beginning, There Were GRPs

Once upon a time, the media landscape was a simpler place. Large-brand marketers had the ability to predict the impact of a specific level of media weight and develop campaigns around this process as common practice. Actually, this is still … Continue reading

Posted in Audience, Brands, Metrics & measurement, Modeling, Standards, The Marketing Industry | Tagged , , , , | Leave a comment
Sacrificing Perfection For Excellence

Sacrificing Perfection For Excellence

Originally published by Mediapost … Am I naïve in expecting people to want to deliver great work that exudes all their pride, experience, intellectual property, commitment and hard work? Where’s the disconnect from reality? Don’t get me wrong, there is … Continue reading

Posted in Client/Agency Therapy, Standards, The Marketing Industry, Trends | Tagged , , | Leave a comment
Truth in Advertising? - The Online Spin

Truth in Advertising? – The Online Spin

This week kicks off my weekly column in MediaPost’s Online Spin. I was honored to be invited to fill an open slot for this coveted column. The first piece was published today titled “Truth in Advertising?“. The focus of the … Continue reading

Posted in Agencies, Client/Agency Therapy, Standards, The Marketing Industry, Trends | Tagged , | Leave a comment
Agency Reality Check

Agency Reality Check

Agencies behold! Today I ask you to look in the mirror and ask yourself one simple question. “Are you proud and confident of your digital services, or are you faking the funk?” If you are truly proud of your digital … Continue reading

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To GRP Or Not To GRP?

To GRP Or Not To GRP?

As many readers of this blog know,  I often expose my inner media geek. Since leaving the agency world two years ago, I’ve had the opportunity to share all of the secret digital media sauce amassed throughout a carreer at the healm of an innovative, … Continue reading

Posted in Agencies, Audience, Data Driven, Metrics & measurement, Standards, The Marketing Industry | Tagged , , , , | 4 Comments
Is Addressable TV Advertising Finally Here?

Is Addressable TV Advertising Finally Here?

Adjectives sound familiar? Two years ago former Carat CEO David Verklin left the media agency to become CEO of Canoe Ventures, a company that has a sole focus of making television advertising addressable, engaging and interactive. Canoe has been working … Continue reading

Posted in Emerging Media, iTV, Standards, The Marketing Industry, TV | Tagged , , , | 1 Comment
What Digital Media Can Learn From The 2009 Upfronts

What Digital Media Can Learn From The 2009 Upfronts

For those who are wondering why I am writing about the TV industry today, the annual TV upfronts is an important event that affects the entire  media ecosystem, and ignoring the largest macro-economic event in the media industry is not … Continue reading

Posted in Digital Video, Standards, The Marketing Industry, Trends, TV | Tagged , , | 1 Comment