Category Archives: The Marketing Industry

Proxy Metric Ghettos

Proxy Metric Ghettos

The digital marketing industry has insidiously trained itself to believe in marketing stories painted through the lens of proxy metrics. To a degree this is no different than any other medium. On the other hand, our digital world is rife … Continue reading

Posted in Agencies, Analytics, Brands, Client/Agency Therapy, Data Driven, Metrics & measurement, The Marketing Industry | Tagged , , , , | Leave a comment
Being Busy Versus Being Productive

Being Busy Versus Being Productive

The world is not short on ideas. However, walking the talk and playing your role in facilitating the execution of ideas and helping to move a project or a business from point A to point B is harder to do. … Continue reading

Posted in Agencies, Brands, Client/Agency Therapy, Society & Culture, Success, The Marketing Industry | Tagged , , , , | 2 Comments
Here An Algorithm, There An Algorithm

Here An Algorithm, There An Algorithm

Unless you have been living under a rock, you are well aware of the growing skew towards math and science in the digital media industry. We are operating in the age of the algorithm. So let’s put digital marketing technology … Continue reading

Posted in Ad Exchanges, Ad Networks, Audience, Behavioral Targeting, Data Driven, Datanomics, DSP, The Marketing Industry, Trends | Tagged , , | 2 Comments
Top Three Ways Clients Can Fix Agency Relationships

Top Three Ways Clients Can Fix Agency Relationships

Last week we discussed the top three ways that agencies can improve the client/agency relationship. Of course there are two parties to every relationship, and this week we delve into what clients can do to improve relationships with their agencies. … Continue reading

Posted in Agencies, Client/Agency Therapy, The Marketing Industry | Tagged , | Leave a comment
Media And Creative's Relationship Status -- It's Complicated

Media And Creative’s Relationship Status — It’s Complicated

Imagine for a moment that media and creative were a couple on Facebook. Let’s explore the emotional and awkward roller coaster ride of this public relationship. Relationship Status: Creative: It’s Complicated Media: In an Open Relationship The last decade has … Continue reading

Posted in Creative, Data Driven, Datanomics, The Marketing Industry, Trends | Tagged , , , | Leave a comment
Modern-Day Marketing Leadership

Modern-Day Marketing Leadership

Hundreds of books and thousands of articles have been written on the topic of leadership. So there’s no need for me to pontificate on the general traits of an effective leader or whether a leader is born or made. Regardless … Continue reading

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Keep Your Eyes on the Trends, But Your Feet on the Ground

Keep Your Eyes on the Trends, But Your Feet on the Ground

We live in exciting times. The impact of cloud computing on media distribution, the nascent emergence of Internet-connected TVs, tablets firmly established as a new connected device category, the proliferation of digital OOH, the convergence of mobile, social and the … Continue reading

Posted in Emerging Media, The Marketing Industry, Trends | Tagged , | Leave a comment