Category Archives: Trends

Digital Experiences Are Redefining Brands

Digital Experiences Are Redefining Brands

Has your company augmented its brand strategy or brand positioning within the last three years? If not, you may want to drop everything and add this as a priority on your marketing calendar for early 2012. Now is the time … Continue reading

Posted in Brands, Content, Trends | Tagged , , , | Leave a comment
Enough With The Cloud Already - Long Live The Cloud

Enough With The Cloud Already – Long Live The Cloud

Allow me to demystify a monumental shift that is underway, hidden behind the buzzword of “the cloud.” For those who don’t care about the minor details (most people), for practical purposes the cloud is just the Internet. You use the … Continue reading

Posted in Connected TV, Content, Interoperability, Trends, TV | Tagged , , , , , , , | Leave a comment
Operating in Real Time: How Far Away Are We?

Operating in Real Time: How Far Away Are We?

Until recently, companies have accepted the premise that predicting the future was more important and/or practical than reacting to the present. The time lag between gathering data, developing actionable insights and implementation in the market was too long to create … Continue reading

Posted in Analytics, Data Driven, Datanomics, Digital Marketing Operations, Leadership, Trends | Tagged , , , , | Leave a comment
Agencies As DMP's

Agencies As DMP’s

Winds of change are blowing down the halls of major media agencies. The race to develop data management and audience buying platforms is on. Does this surprise anyone? I hope not. It’s a logical evolution and has been underway for … Continue reading

Posted in Agencies, Audience, Data Driven, Datanomics, DMP, DSP, Modeling, Trends | Tagged , , , , , , | Leave a comment
Here An Algorithm, There An Algorithm

Here An Algorithm, There An Algorithm

Unless you have been living under a rock, you are well aware of the growing skew towards math and science in the digital media industry. We are operating in the age of the algorithm. So let’s put digital marketing technology … Continue reading

Posted in Ad Exchanges, Ad Networks, Audience, Behavioral Targeting, Data Driven, Datanomics, DSP, The Marketing Industry, Trends | Tagged , , | 2 Comments
Media And Creative's Relationship Status -- It's Complicated

Media And Creative’s Relationship Status — It’s Complicated

Imagine for a moment that media and creative were a couple on Facebook. Let’s explore the emotional and awkward roller coaster ride of this public relationship. Relationship Status: Creative: It’s Complicated Media: In an Open Relationship The last decade has … Continue reading

Posted in Creative, Data Driven, Datanomics, The Marketing Industry, Trends | Tagged , , , | Leave a comment
Modern-Day Marketing Leadership

Modern-Day Marketing Leadership

Hundreds of books and thousands of articles have been written on the topic of leadership. So there’s no need for me to pontificate on the general traits of an effective leader or whether a leader is born or made. Regardless … Continue reading

Posted in Society & Culture, The Marketing Industry, Trends | Tagged , | Leave a comment